Seems her bad girl image is affecting her brand. From smoking ganja publicly, repping thug life, partying hard, posting uncensored tweets etc. Yesterday one of the brands she endorses, Nivea, dropped her as their ambassador. The head of Nivea’s parent company Beiersdorf revealed to German Media that they would not be re-signing Rihanna because she doesn’t fit their family image.
'Rihanna is a no go. I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability.'And you know how this works sometimes. When one starts, the others follow. But I'm sure Rihanna is probably somewhere screaming 'tohellwithyourcontract' :-)