Nigeria's Next Super Model in its 6th season is no doubt Africa's biggest model search, and going by the major sponsor this year, L'oreal Paris and sponsorship coming from Nigeria's answer to vogue, Mania magazine, it has become a thing of joy to see this brand waxing strong.
From watching the girls from this show jet setting the world, it was not a surprise to see one of the biggest cosmetic companies in the world, L'oreal Paris, with its mega brands like Dark and Lovely and Maybelline, indicating that both brands will be used to sponsor this year's show.
However, we all remember at last year's show when L'oreal Paris West Africa director Mr Hesham Mortan flew in from paris to watch the show and with a promise to take on this made in Nigeria brand on a larger scale and L'oreal paris has made good on the promise.
Moreover, we all know what happens in a country when L'oreal moves into a territory? Young and old are made brand ambassadors and we are sure to see the same trend with Nigeria's Next Super Model girls.
Now, the major sponsorship coming out of Mania magazine is a welcome development and we are closely waiting for the official launch of Dark and Lovely and other L'oreal brand in Nigeria and you can be sure to see it here first as the official blogger of Nigeria's Next Super Model.
We have had our own Miss world Agbani Derego as a global spokes person for L'oreal and hopefully we will be seeing more girls moving in this direction.
Mania has become the magazine that Nigerian models look up to to do their model books and we congratulate the team at NNSM for a job weldone and to Mania magazine for this sponsorship.Dimeji Ayara the editor will be a judge in the house and at the grand finale and of course bringing a wealth of experience to the show. Nigerians will be seeing this show on international and local TV stations.