Tuesday, 4 September 2012
Meet IC Omo Allen - the streets-ordained fresh ambassador of the popular Allen Avenue – the most influential suburb in the capital city of Lagos.
Just a few years ago, as a student of University of West Georgia, USA, this young Nigerian emcee was battling underground rappers on the streets of Atlanta – kicking @!# and taking names in the hometown of the famous DTP rapper, Ludacris – which also plays host to many Nigerian families and entrepreneurs. Done with school, the rapper/entrepreneur and CEO of Block of Sound Entertainment is back from Atlanta to rep his hood – Allen Avenue.
To exercise his bragging rights as the “Baale of Allen Avenue”, he teamed up with the phenomenal music video director, Patrick Elis to produce a video worthy of this lofty title. Now, James Amuta takes you behind the scenes of the ‘Elale’ (Superstar) video directed by Patrick Elis. 10 minutes of exclusive interviews with the music video director, IC Omo Allen, the Video vixen (Yohana from Miami) and all the razzmatazz, excitement, and emotions on set. Shot on Location in Lagos, Nigeria. Official video drops September 2012.